“Pura Vida” means “Pure Life,” and this brand’s story captures exactly that carefree spirit. It started in 2010, when two friends on a surf trip to Costa Rica met local artisans Jorge and Joaquín selling vibrant handmade bracelets. Griffin Thall and Paul Goodman brought 400 bracelets home, sold out in days, and realized these little string bracelets carried a big message of enjoying life’s simple pleasures. Today Pura Vida Bracelets is a global movement supporting over 800 artisans worldwide with sustainable, fair-trade jobs. They’ve donated $5 million+ to 300+ charities, and they’re a Certified B Corp – reflecting high standards in social and environmental impact. From eco-friendly packaging to carbon-neutral shipping, Pura Vida lives its mantra of giving back and living free. Every colorful bracelet is a reminder to slow down, celebrate good vibes, and “live life to the fullest” – all while helping make the world a better place.
