Leave it to a small piece of gear to spark a big change – Kula Cloth is the first-of-its-kind reusable antimicrobial pee cloth making waves in the outdoor community. The idea was born on a sunset hike in Washington’s Alpine Lakes Wilderness, when founder Anastasia Allison stumbled upon a gross pile of discarded toilet paper and thought “there has to be a better way.” She created Kula Cloth to be that better way: an intentionally designed, ultra-absorbent cloth that lets hikers “pee responsibly” and practice Leave No Trace, eliminating the need to leave TP behind on the trail. This little cloth comes packed with big ideals – it’s made in the USA with environmentally friendly materials and dyes, and even the packaging is compostable, staying true to a zero-waste ethos. Kula has grown into more than a product; it’s a movement of stewardship and community for outdoor adventurers (with plenty of fun colors and prints to boot). In short, it lets you answer nature’s call sustainably – one adventure at a time, one “wee” bit of impact for a cleaner world.